There are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. On Instagram alone 80 percent of people follow at least one business. As of March 1, Facebook has 2.32 billion users. 81 percent of all small and medium sized businesses use some kind of social platform. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
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